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NameIt

AI naming · based on one interview · 6-step pipeline
Based on this interview
The actual experts: lexicon.com
Not affiliated. Not even a little.

Describe what you're naming. The more context the better — who uses it, what it does, what feeling it should convey, who the competition is.

6-step pipeline: research → analyze → mine → generate → filter → pick
1
Competitive research (Perplexity)
2
Product deep-dive (Placek questions)
3
Source mining (11 wells)
4
Volume generation (3 parallel teams)
5
Filtering (Placek criteria)
6
Final pick (the hard call)
This tool is based on one interview with David Placek. Placek founded Lexicon Branding and named Swiffer, BlackBerry, Pentium, and Impossible Burger. We watched the video. You should probably just hire his firm. Names generated may be trademarked, taken, or mildly cursed. Use at your own risk.