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NameIt

AI naming · based on one interview · 8-step pipeline
Based on this interview
The actual experts: lexiconbranding.com
Not affiliated. Not even a little.
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Describe what you're naming. The more context the better — who uses it, what it does, what feeling it should convey, who the competition is.

8 steps: research → brief → mine → generate → score → filter → screen → pick
1
Competitive research (Perplexity)
2
Creative brief (Placek questions)
3
Treasure hunt (13 source wells)
4
Volume generation (3 teams, 2 cycles)
5
Predict scoring (sound symbolism)
6
Filtering (Placek criteria)
7
Screening (does anyone else use this?)
8
Final pick (the hard call)
This tool is based on one interview with David Placek. Placek founded Lexicon Branding and named Swiffer, BlackBerry, Pentium, and Impossible Burger. We watched the video. Twice now. You should probably just hire his firm. Names generated may be trademarked, taken, or mildly cursed. We run one web search per name to check — that is diligence, not due diligence. Use at your own risk.